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How Buying Local at Small Businesses Makes America Greater

Shop Local - Keep it Local
Shop Local - Keep it Local

Posted on Friday, November 3, 2017
Categories: Local Economy

Fact: Small businesses are the largest employer nationally. For every $100 spent with a locally-owned company, $45 remains in the local economy compared to about $13 per $100 spent with a national company. Local businesses give – on average – 250% more to non-profit organizations than nationally owned companies. Significantly more money re-circulates in our local communities when purchases are made at locally-owned businesses.

In the years of our parents, grandparents – even great-grandparents depending on your youth – the values, viewpoints, and veracious camaraderie that bonded them all together in local communities became a unique global synergy that made the United States greater than the sum of its community parts. Through this synergy, the USA soared to global dominance as a whole. Many would argue that those community parts were quite different then, than those of today.

The communities portrayed on early black and white television shows like Andy Griffith, Little House on the Prairie, Lassie, and The Waltons, were not pure fiction for sake of entertainment. Rather, they were a reflection of real American communities in which our predecessors lived and worked and supported one another. Radio legends like the folksy Paul Harvey trumpeted personal narratives of the strength and brevity of the small, tightly-knit farming and industrial communities and their hard-working heroes that built America from the ground up.

And let us not forget “The Greatest Generation”, those who grew up in the United States during the deprivation of the Great Depression, and then went on to fight in World War II, as well as those whose productivity within the war's home front – mostly women and children – made a decisive material contribution to the war effort. 

The heroes are not all lost in this 21st century. We still have many heroes among us who toil daily to make America great. I would argue that you will not find them on YouTube or viral social media posts, however. But perhaps that opinion arises from my sister forcing me to watch every episode of The Walton’s, and Andy Griffith back then. Today’s heroes are still found in our farming and industrial communities, and most certainly in our military. They are merely masked by the fog and futility of Facebook fame and selfie self-absorption.

When we look past all of that, we still find the hard-workers who get up before dawn to work their land, and those who open their local family-owned businesses daily to provide for your lifestyle desires and practical necessities. The local contractors who build and repair our homes and businesses and infrastructure. The local manufacturers whose ingenuity continues to provide parts and pieces and products to drive a strong economy.

Small businesses play a key role in helping communities thrive. By shopping or dining at our favorite local places throughout the year, we are showing our support for small businesses and making a positive impact in our communities. Going local with our spending by supporting locally-owned, independent businesses causes a "multiplier effect" that keeps more money recirculating in our communities. 

Buying Local 

Top 10 Reasons To Shop Local First!

  • Significantly More Money Re-circulates Here. When you shop at locally owned, independent businesses more money is kept in the community because local businesses often purchase from other local businesses, service providers and farms. Buying locally helps grow other businesses as well as our region's tax base.
  • Non Profits Receive Greater Support. Non-Profits often receive greater support from local business owners, sometimes as much as 350% more money, than they do from non-locally owned businesses.
  • Unique Businesses are an Integral Part of Each Community’s Distinctive Character. The unique characteristics of each region of the United States are what attracted people to those communities and will keep them here.
  • Environmental Impact is Reduced. Local businesses make more local purchases requiring less transportation and usually set up shop in town centers rather than on the fringe. This generally means contributing less to sprawl, congestion, habitat loss, resource depletion and pollution.
  • Most New Jobs are Provided by Local Businesses. Small local businesses are the largest employers nationally.
  • Customer Service is Often Better. Local businesses often hire people with more specific product expertise and they invest in their employees for better customer service.
  • Local Business Owners Invest in Our Community. Local businesses are owned by people who: Live in this community; are less likely to leave; and are more invested in the community's future.
  • Put Your Taxes to Good Use. Local businesses in city and town centers require comparatively little infrastructure investments, add more to our tax base and make more efficient use of public services.
  • Competition and Diversity Leads to More Consumer Choices. A marketplace of thousands of small businesses is the best way to ensure innovation and lower prices over the long-term.
  • A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.
[Top-10 source:]

Tagged:shop local, buy local, local economy

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