New Therma-Tru® Entry Door Can Increase Perceived Home Value

Thursday, March 31, 2016
New Therma-Tru® Entry Door Can Increase Perceived Home Value

Bethlehem – A recent study has confirmed that a new Therma-Tru® entry door – available locally at Moyer Lumber & Hardware – can increase the perceived value of the home an average of 4.2 percent, or $18,750.

The independent research validated the impact a new Therma-Tru front door can have on curb appeal. The results of this national survey were launched at the International Builders’ Show in January 2016.

Conducted in late 2015 by TNS for Therma-Tru, the online survey of 2,400 homeowners who responded to photos of either enhanced or unenhanced homes, showed that the perceived value of the enhanced homes with a new entry door was – on average – 4.2% higher, or $18,750.

The respondents, homeowners in various regions of the country who had shopped for or purchased a new home in the last 3 to 5 years, were divided into two sample groups. They were shown images of enhanced or unenhanced homes in various architectural styles. Each group was also shown images of the same control homes.

“This survey showed very clearly that the perception of higher value is there with an enhanced entry door, whether it’s glass or sidelites or a new entryway configuration,” said Derek Fielding, director of marketing insights and innovation for Therma-Tru. “The research validated what we already suspected, that the front door is a key driver of curb appeal.”

The National Association of Realtors lists curb appeal as one of the top five most valuable home improvements a homeowner can make. Additionally, 90% of homebuyers will look at photos of homes they’re interested in on the Internet, making curb appeal of paramount importance.

For more information and door inspirations, please visit www.thermatru.com/curbappeal.

Moyer Lumber & Hardware is a family-owned and operated business located in Bethlehem that has been serving the Lehigh Valley with quality building materials since 1984. Moyer Lumber is under the same ownership and management as A.D Moyer Lumber – one of the oldest privately-owned building materials businesses in the region founded in 1939 with current locations in Gilbertsville and Pottstown. Together the stores share employees who average more than 20 years of service with the company. Over the decades the company has built a solid reputation as a building-materials leader and generous contributor to area benefits, charities, organizations, and the scholastic and athletic endeavors of the area’s youth. For more information, visit moyerlumber.com or call (610) 868-2010.



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