Bethlehem – A recent study has confirmed that a new Therma-Tru® entry door – available locally at Moyer Lumber & Hardware – can
increase the perceived value of the home an average of 4.2 percent, or $18,750.
The
independent research validated the impact a new Therma-Tru front door can have
on curb appeal. The results of this national survey were launched at the
International Builders’ Show in January 2016.
Conducted in
late 2015 by TNS for Therma-Tru, the online survey of 2,400 homeowners who
responded to photos of either enhanced or unenhanced homes, showed that the
perceived value of the enhanced homes with a new entry door was – on average –
4.2% higher, or $18,750.
The
respondents, homeowners in various regions of the country who had shopped for
or purchased a new home in the last 3 to 5 years, were divided into two sample
groups. They were shown images of enhanced or unenhanced homes in various
architectural styles. Each group was also shown images of the same control
homes.
“This survey
showed very clearly that the perception of higher value is there with an
enhanced entry door, whether it’s glass or sidelites or a new entryway
configuration,” said Derek Fielding, director of marketing insights and innovation
for Therma-Tru. “The research validated what we already suspected, that the
front door is a key driver of curb appeal.”
The National
Association of Realtors lists curb appeal as one of the top five most valuable
home improvements a homeowner can make. Additionally, 90% of homebuyers will
look at photos of homes they’re interested in on the Internet, making curb
appeal of paramount importance.
For more
information and door inspirations, please visit www.thermatru.com/curbappeal.
Moyer Lumber & Hardware is
a family-owned and operated business located in Bethlehem that has been serving
the Lehigh Valley with quality building materials since 1984. Moyer Lumber is
under the same ownership and management as A.D Moyer Lumber – one of the oldest
privately-owned building materials businesses in the region founded in 1939
with current locations in Gilbertsville and Pottstown. Together the stores
share employees who average more than 20 years of service with the company. Over
the decades the company has built a solid reputation as a building-materials
leader and generous contributor to area benefits, charities, organizations, and
the scholastic and athletic endeavors of the area’s youth. For more
information, visit moyerlumber.com or call (610) 868-2010.