Bechtelsville, PA – The sound of air wrenches chattering, race engines screaming & the scent of burnt fuel filled the summer nights air at Grandview Speedway as True Value, A.D. Moyer Lumber and other area True Value stores sponsored race night at the local track.
A large portion of True Values 2000 marketing campaign has been dedicated to Nascar and Iroc racing on both the national and local levels according to company officials. Earlier this spring True Value and A.D. Moyer Lumber donated dozens of gallons of paint to Grandview Speedway as part of the sponsorship leading up to the race night.
True Values presence at the track was certainly not understated as True Value banners flapped in the breeze, trucks circled the track flanking the pace car, and the True Value tractor and trailer housing a Mark Martin Iroc car was open to the public.
In addition to being able to tour the truck for free and see how True Value and their Master Mechanic tool line is involved in racing, participants could take their chance at changing a tire on the Iroc car. Each contestant dawned safety glasses and gripped the air wrench as the digital clock atop the car ticked away, hoping to get their name posted on the leader board.
Individuals who toured the True Value Iroc truck received discount coupons to be used at their local area True Value store. In addition, many lucky race fans from the near sellout crowd went home with gift certificates and other prizes which were awarded throughout the race night by drawing admission ticket numbers.
Bill Mckee, hardware manager at A.D. Moyer Lumber in Pottstown was the official starter of one of the nights modified events, waving the green flag to start the race. In addition, Bill spent the entire evening promoting A.D. Moyer and True Value by manning the True Value truck and handing out literature among other responsibilities.
“A.D. Moyer is excited to be a part of the True Value team and excited to see all that True Value is doing in their marketing campaign including Nascar and Iroc sponsorships” Mckee said.
According to A.D. Moyer's Director of Marketing, Ron Schock, the company was well represented at the race by both employees and clients using the 60 track tickets that A.D. Moyer issued.